William Tincup – “Change Your Bait”: The Employer Brand That Matters
Posted: May 4th, 2010 | Author: justincutillo | Filed under: NED | Tags: b2b marketing, employment branding, online community development, recruiting | No Comments »
William Tincup joined NED on April 16th. This was an an exciting show. William is a Principal at Starr Tincup, strategic marketing consultancy for human capital firms. We discussed why marketing matters to the recruitment community and what recruiters and employers should focus on to win A-rated talent. The show kicked off with William providing a “state of the union” of recruiting over the past year and then we discussed expectations for the future. More to come…..
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