Posted: February 19th, 2010 | Author: justincutillo | Filed under: Internet Trends | Tags: recruiting, recruiting software, the proactive employer | No Comments »
This installment of The Proactive Employer with Dr. Stephanie Thomas features Joel Passen, the Vice President of Marketing at Newton Software. Topics include: Recruiting software best practices and trends, EEO and OFCCP compliance, and recruiting software analytics.
Favorite out take:
“Newton is pioneering this trend in the recruiting software space and other vendors will either have to adapt or will fade away. New vendors in the space will definitely perpetuate this trend. ” – Joel Passen talking about the new business model in HR technology: Providing easy-to-use, affordable, best-of-breed, collaborative products with a pure internet distribution model. “
Listen to the interview here:
http://theproactiveemployer.podbean.com/2010/02/19/hr-tech-recruiting-and-compliance-with-joel-passen/
Posted: May 7th, 2009 | Author: justincutillo | Filed under: Internet Trends | Tags: advertising effectiveness, banner advertising, internet advertising, web advertising | No Comments »
Eye-Tracking Research
Based on eyetracking studies, researchers have determined that the heyday of the banner ad is long gone. Since 1997, internet users have consistently been paying less and less attention to banner style advertising on content sites. The ability to avoid banner ads has developed into a full blown phenomenon known as “banner blindness”.
Plain text, human faces and private body parts like cleavage are the three site design elements that remain the most consistent attention magnets. While the general attention level for those three elements has held constant among internet users, the ability to visually filter advertising material has improved. This phenomenon has pressured advertisers to use unethical tactics to regain interaction with their message.
Based on recent research, banner ads that mimic a site’s design are one of the most effective ways to attract a viewer’s attention. This unethical practice blends the line between editorial content and advertising. In some cases, the advertising material will mimic site forms and actually trick users into clicking through to the advertiser’s page. This unsettling trend appears to be a clear sign that the banner advertising sector is struggling. While unethical advertising may show effectiveness in eyetracking studies, it is important to note that ethical business practices will ultimately produce the best long-term results.
Based on the article: Banner Blindness: Old and New Findings
