Posted: May 20th, 2011 | Author: jpassen | Filed under: Cool Companies, marketing | No Comments »
GoToMeeting, “Water” from Duncan/Channon on Vimeo.
We’re suckers for good advertising and this video makes us proud to be a GoToMeeting (Citrix) customer. Whether we’re in Boulder, Boston, Shanghai or here in our main San Francisco office, we use GoToMeeting to present Newton, our popular applicant tracking software, exchange ideas and support our customers. Online meetings have changed the way we collaborate and fortunately, the technology platforms continue to improve. This video is inspiring.
Posted: December 13th, 2010 | Author: jpassen | Filed under: Applicant Tracking, Internet Trends, Software, applicant tracking software, marketing | No Comments »
When you are a marketing person, it’s easy to take what you perceive as ‘the little’ things for granted. Here’s an example. The other day, a good customer sent us list of suggestions for our product. At the end of the list he added a marketing idea; put a list of all of the web browsers and OS logos that show which Newton is compatible with. Newton works on any browser on both Mac and PC platforms. You can bet that the next iteration of our home page will have some new logos.
Newton is applicant tracking software that works with any commercial web browser. We specifically test Newton for use with Google’s Chrome, Mozilla’s FireFox and Window’s Internet Explorer. Newton works on Safari but who cares? Just sayin’. And, given that Newton is completely web based, it doesn’t matter if you’re a Mac or a PC, we’re platform independent – use Newton as you wish on either platform.
Out of curiosity, I took a poll to see what browser Newton employees prefer.
70% Chrome
30% FireFox
We all have IE installed on our machines.
We all have FireFox installed on our computers too.
Steve is the only one with Safari installed on his computer. He says it’s for testing Newton.
Posted: April 12th, 2010 | Author: jpassen | Filed under: Cool Companies, Events, Interviews, NED Podcast, Offbeat, Recruiting Industry, marketing | No Comments »
William Tincup, of the human capital marketing powerhouse, Starr Tincup, will join NED on April 16th. This is show is not to be missed. William is a brilliant marketer that brings a fresh approach to both employment branding and marketing businesses in the human capital space.
William and the rest of the team at Starr Tincup have helped more than 150 clients in the human capital space innovate marketing. Whether you’re selling a new talent management solution, a whiz-bang HCM-oriented social media gizmo or good ol’ human resources consulting, these guys know your buyer – likely better than you do. Starr Tincup wrote the book on human capital marketing – get yours here.
We’ll start this show with William providing a “state of the union” of recruiting over the past year and we’ll dive into what to expect in the future.
When: Friday, April 16th at 11:30am EDT
Where: http://www.blogtalkradio.com/newton-software
Dial in to listen live: (646) 727-1372
Listen anytime: http://www.blogtalkradio.com/newton-software
About William Tincup: William is a Principal at Starr Tincup, strategic marketing consultancy for human capital firms. His tombstone will read “harsh but fair”. He’s a seasoned entrepreneur and a sophisticated marketer. He’s made thousands of mistakes in being both an entrepreneur and a marketer. Like most people, William tries to learn from all his experiences – good, bad and ugly.
About NED: NED is a series of interactive, web-based discussions sponsored by Newton Software, makers of Newton, popular, easy-to-use applicant tracking software. NED showcases recruiting industry influencers and innovators who share their tips, tools, techniques and knowledge with our diverse audience. Whether you’re a recruiter, HR professional, business leader or someone generally interested in talent acquisition, we provide valuable information relevant to the business of recruiting. Tune in live or catch up when it’s convenient.