William Tincup, of the human capital marketing powerhouse, Starr Tincup, will join NED on April 16th. This is show is not to be missed. William is a brilliant marketer that brings a fresh approach to both employment branding and marketing businesses in the human capital space.
William and the rest of the team at Starr Tincup have helped more than 150 clients in the human capital space innovate marketing. Whether you’re selling a new talent management solution, a whiz-bang HCM-oriented social media gizmo or good ol’ human resources consulting, these guys know your buyer – likely better than you do. Starr Tincup wrote the book on human capital marketing – get yours here.
We’ll start this show with William providing a “state of the union” of recruiting over the past year and we’ll dive into what to expect in the future.
About William Tincup: William is a Principal at Starr Tincup, strategic marketing consultancy for human capital firms. His tombstone will read “harsh but fair”. He’s a seasoned entrepreneur and a sophisticated marketer. He’s made thousands of mistakes in being both an entrepreneur and a marketer. Like most people, William tries to learn from all his experiences – good, bad and ugly.
About NED: NED is a series of interactive, web-based discussions sponsored by Newton Software, makers of Newton, popular, easy-to-use applicant tracking software. NED showcases recruiting industry influencers and innovators who share their tips, tools, techniques and knowledge with our diverse audience. Whether you’re a recruiter, HR professional, business leader or someone generally interested in talent acquisition, we provide valuable information relevant to the business of recruiting. Tune in live or catch up when it’s convenient.
We don’t have one of these – yet. One of our friends that works down at Google as a recruiter pulled up behind the Google Meeting Bike today. We like to bike but, we’re not much for meetings. Maybe we’ll get one of these someday and we’ll finally change our tune about meetings. Until then, we’ll just use our conference room to talk about applicant tracking software.
He was the only one that picked Duke from the start and it paid off big for “Fabulous” Steve Fine, the winner of the 2010 Newton Software BBall Pick’em. Steve pretty much had the bracket wrapped up last week and he wasn’t afraid to let us know. He sent an email to the commissioner’s office on March 30th with a screen shot of the standings. He’d pulled away from the pack.
Steve is said to be traveling this week and was unavailable for comment this morning. But, a spokesman for Mr. Fine sent us a picture of Steve celebrating this morning and enclosed the following video. Watch for Steve 30 seconds into the video and then again at 44 seconds. Steve Fine takes his sports seriously. Congratulations to Steve Fine and thanks to everyone that participated.
Churn, baby, churn: “Always improve. Listen to customers for ideas. That’s difficult, Kawasaki said, because an innovator or entrepreneur must often ignore the advice of naysayers and “bozos” who say it can’t be done. Once it is done, and the product reaches the hands of customers, it’s time to start listening to their feedback. “Once you ship, then you flip,” Kawasaki said.”
Kawasaki’s recent presentation at Penn Engineering provided some extremely insightful advice on how to approach the marketplace and succeed as an entreprenuer. The point above resonates strongly with the product development cycle at Newton Software. Always listen to your customer base and continue to develop your product with the clients ideal functionality and features in mind.
William Tincup, of the human capital marketing powerhouse, Starr Tincup, will join NED on April 16th. This is show is not to be missed. William is a brilliant marketer that brings a fresh approach to both employment branding and marketing businesses in the human capital space.
